LIVE on https://www.ifema.es/en/fruit-attraction

3 sessions: October 20th, 21rst & 22nd 3PM-4H30PM, on streaming
at FruitAttraction «LIVEConnect» platform

The 3rd International congress on the organic demand and sustainable supply

3 sessions: October 20th, 21rst & 22nd 3PM-4H30PM, on streaming at “FruitAttraction LIVEconnect” platform.

After the great success of the previous two editions, which received more than 400 delegates, Eurofresh Distribution magazine and Fruit Attraction team up again to discuss the future of organic F&V markets and other growing “value chains”. The event will be held on 3 sessions: October 20th, 21rst & 22nd 3PM-4H30PM, on streaming at “FruitAttraction LIVEconnect” platform.

European retail buyers and international institutions, including the European Commission and Fair Trade International, will discuss the best strategies for fuelling the organic market phenomenon in Europe and globally. There will be analysis of the latest consumer behaviours since Covid-19. Large retailers, discounters, specialist channels and e-platforms will also share their supply chain strategies for responding to the growing consumer demand for more engagement with the environment and social issues. From 0 residue to fair trade to permaculture, industry leaders will share their experiences of “value chain” developments beyond organics.

PROGRAM

Moderates Pierre Escodo, editor & consultant

DAY 1 – 20/10 15h-16h30: organic F&V: global demand, latest trends & EU strategy

15:00 / Welcoming by Raul Calleja, director of FRUIT ATTRACTION

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15:05 – World demand for organic fresh produce & latest “healthy impacts” since Covid-19

By Pierre Escodo, editor of EUROFRESH DISTRIBUTION

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15:15 – “Farm-to-Fork” strategy: the objectives of the “EU green deal”, which possible action-plan for the F&V sector?

By Juri Mara, DG Agri officer, Horticulture division, European Commission.

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15:30 – The role and development of organic as a product claim and the shifting use of labels to communicate sustainability

By Tea Thaning, food analyst at EUROMONITOR INTERNATIONAL.

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15:45 – “BRICS” market opportunities: “Omni-Channel” sourcing strategies of organic fresh produce in China

By Sophia Yan Xue head of procurement of CHUNBO.COM

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Francisco Belmonte, BIOSABOR chairman

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Adolfo Garcia, CAMPOSEVEN CEO

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Paco Casallo, HACIENDAS BIO CEO

16:00 – Debate: diversifying products and channels, Spanish success stories

DIA 2 – wednesday 21/10, 15h00-16h30: which other sustainable and more impacting “Value-Chains” the consumer demands?

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15:00 – The new “0 residue” labels: the challenge to supply more sustainable and competitive products

By Javier Arizmendi, director of ZERYA

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15:15 – European retail: latest responses towards the multiple demands of the consumer

By Pierre Escodo, editor of EUROFRESH DISTRIBUTION

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15:30 – “BE CLIMATE” the first carbon neutral brand for F&V

By Mike Port, PORT INTERNATIONAL CEO.

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15:45 – Permaculture as possible next step beyond organics

By Didier Fleury, LEHMANN-NATURE business development manager

16:00 – Debate: how to improve engagement and transparency of the certified labels, for more impact on healthy, society and environment

DAY 3 – Debate: how to improve engagement and transparency of the certified labels, for more impact on healthy, society and environment.

How to improve organic value-chains by boosting cooperation between breeding and retail:

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15:00 – How to improve organic value-chains by boosting cooperation between breeding and retail

By Maria Teresa Lazzaro,  from FIBL

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15:15 – How to improve the quality at retail with better cooperation with breeding

By Carlo Murer, ECOR NATURASI supermarket chain manager.

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15:30 – German market requirements for vegetables varieties free from cell-fusion breeding technology

By Holger Scharpenberg, from Bundesverband Naturkost Naturwaren (BNN)

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15:45 – Success Stories with new organic varieties and consumer brands.

By Christof Flörchinger, VITALIS.

Collaborating organizations: FIBL, PROEXPORT & ZERYA

Organised by:

 

In collaboration with:

 

Official Sponsors:

 
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This post is also available in: Spanish